Ángel, tell us a bit about your beginnings in the world of interior design. What inspired you to pursue a career in interior decoration?
Since I was a child, I have been surrounded by conversations about decoration and interior design within my family. On my father’s side, almost everyone has been involved in this field, including my uncles and cousins. My uncles were even directors of the IADE School of Interior Design.
Ángel Verdú, which project has most defined your career, and why?
I believe that for any interior designer, the projects that best define and shape their trajectory are their own studio and personal home. These are the only projects where you have complete creative freedom since there is no client with specific needs or preferences. Every decision is entirely personal. It’s like professionally baring your soul.
What values do you consider fundamental in your work as an interior designer, and how do you apply them in each project?
I have fond memories of my uncles during my student years, reminding me that our profession is one of the few where clients can become your friends due to the intimacy that arises between both parties. However, this only happens when the work is well-executed, deadlines are met, and there are no unexpected financial overruns due to a lack of accuracy in budgeting.
These are the values I always apply to my work: precision and commitment.
Client relationships are essential in any profession. How do you ensure your clients feel heard and understood during a project’s development?
In any project, trust and honesty are fundamental; they are the pillars of such an intense relationship as that of a renovation and subsequent decoration. I personally make sure to maintain frequent contact with my clients, listening to any concerns or doubts they may have about the project. It’s a responsibility I never delegate to my assistants.
In your opinion, what sets a top-level interior designer apart from other professionals in the field?
«The importance lies in the details.»
You work in diverse locations such as Madrid, Marbella, and internationally. How do you adapt your style and proposals to the specific characteristics of each location?
I firmly believe in embracing the local architecture and style. I strive to respect these elements, adapting my proposals and style to each unique location.
Interior decoration is a form of artistic expression. How do you ensure each of your projects conveys emotion and reflects the personality of your clients?
I aim to create personalized projects for each client, as every one of them has their own lifestyle and personal background. However, even unconsciously, designers often apply their own judgment and signature style to their projects.
With your extensive experience, what advice would you give to someone starting out in interior design who wants to stand out like you?
I would recommend being humble, as none of us are born knowing everything. Whenever I develop an idea, I always sit down to discuss it with the craftsmen and professionals involved in the project to get their perspective. I listen to all the advice they give me.
Looking to the future, what new challenges and projects excite you, and what do you hope to achieve in the coming years as an interior designer?
At the moment, I’m thrilled about designing the new Lanserhof Hotel in Casares, as well as several private residences in the United States.
On a personal level, I hope to keep learning, as the world of interior design is so vast that you never truly stop discovering new things.